Much has been written and said about videos as exceptionally good marketing tools. The engagement rate they produce with your audience is unmatched, owing to the fact that well-made videos can truly intrigue the website visitors.
Once you manage to take hold of your visitors through your video content, you can be rest assured that they are likely to stick around. And this shows amazingly well in the statistical numbers of your website, like its bounce rate, avg. time spent per user, etc. That said, there has to be a method to how you use videos for bringing in those results, and that method begins right from the moment you start creating the content for them. In your video marketing endeavor, you have to transcend the fluff and deliver focus on the absolute essentials.
How to Make Videos Pour in the Riches
Well, most of the literature dedicated to the efficacy of videos as marketing tools is true, but if you are led to believe that achieving lofty ambitions through this form of promotion is easy, you are widely off the mark.
Video marketing requires investment of consistent efforts and also a good dose of innovation on your part. The strategies you spin around in order to make your marketing stratagem more dynamic and responsive have to be practical and tailored for your target audience.
The video, in the first place, should send the brand message across in a manner most ideal. Just keeping it visually enticing won’t let you take hold of your audience’s attention, it is the content of the video which proves to be the differentiators at the end of the day. If you are lacking in that respect, creating impact will become increasingly difficult for you.
So, are there any video marketing rules in place? Well, there are a few basics you need to keep a tab on:
Choose the video thumbnail that creates the right first impressions
The digital marketplace may be rapidly changing, but it hasn’t diluted the importance first impressions hold in any marketing endeavor. And in this context particularly, we are referring to the thumbnail that is visible to the viewer before he hits the Play button. It should be intriguing enough and give him the idea what the video may contain.
Don’t just copy
Alright, YouTube can be tempting. There is no dearth of video advertisements on YouTube that are are inspiring and really coax you to steal ideas from. While stealing some times gives results, but in this age where every word spreads like a blazing fire, the lack of originality soon catches up with you. So, instead of letting a negative word of mouth being spread about your brand, hire some individuals who have creativity as their strong suit and and dole out some exceptionally original ideas for your videos.
Add Animations
Animations are the order of the day. Gone are the days when flash videos used to grab attention. Today, more creativity is required for you to let people be smitten by graphically generated characters.
Do Not Force Them to Watch the Video With Auto-Play Feature
Well, you don’t want to leave it to chance and we understand, but if in your endeavor to make your visitors watch the video, you are enabling the auto-play feature, it is more likely that they will instead prefer closing the window than watching the video right through. Your visitor doesn’t expect a song a playing all of a sudden in the background, no matter how good it sounds.
Don’t Make Long Videos
The patience runs quite thin on the Internet, and when you are making your visitors watch a video that shows 3 minutes on the clock, you will find them with the mouse pointer right there on the “forward seek” – even if it doesn’t save more than a few seconds. And those few seconds might contain the most important bit of information you wanted to send across. So, instead of long videos, try to create videos that are no longer than 30 to 40 seconds so that you stand a batter chance of visitors watching the complete video and getting the message across.
Nothing Less than High Definition Would Work
High Definition videos have invaded YouTube and other video streaming channels. And more often than not, we often find users turning down a video if they don’t see the option of 720p or 1080p. So, make your videos pixel rich since there is also an audience that watches its YouTube videos on the large screens of the 3D TV.
Video marketing, as iterated before, is a priceless marketing asset that needs to be channelized properly. Since it requires reasonably high investment of efforts and money, why not seriously make it count.
Once you manage to take hold of your visitors through your video content, you can be rest assured that they are likely to stick around. And this shows amazingly well in the statistical numbers of your website, like its bounce rate, avg. time spent per user, etc. That said, there has to be a method to how you use videos for bringing in those results, and that method begins right from the moment you start creating the content for them. In your video marketing endeavor, you have to transcend the fluff and deliver focus on the absolute essentials.
How to Make Videos Pour in the Riches
Well, most of the literature dedicated to the efficacy of videos as marketing tools is true, but if you are led to believe that achieving lofty ambitions through this form of promotion is easy, you are widely off the mark.
Video marketing requires investment of consistent efforts and also a good dose of innovation on your part. The strategies you spin around in order to make your marketing stratagem more dynamic and responsive have to be practical and tailored for your target audience.
The video, in the first place, should send the brand message across in a manner most ideal. Just keeping it visually enticing won’t let you take hold of your audience’s attention, it is the content of the video which proves to be the differentiators at the end of the day. If you are lacking in that respect, creating impact will become increasingly difficult for you.
So, are there any video marketing rules in place? Well, there are a few basics you need to keep a tab on:
Choose the video thumbnail that creates the right first impressions
The digital marketplace may be rapidly changing, but it hasn’t diluted the importance first impressions hold in any marketing endeavor. And in this context particularly, we are referring to the thumbnail that is visible to the viewer before he hits the Play button. It should be intriguing enough and give him the idea what the video may contain.
Don’t just copy
Alright, YouTube can be tempting. There is no dearth of video advertisements on YouTube that are are inspiring and really coax you to steal ideas from. While stealing some times gives results, but in this age where every word spreads like a blazing fire, the lack of originality soon catches up with you. So, instead of letting a negative word of mouth being spread about your brand, hire some individuals who have creativity as their strong suit and and dole out some exceptionally original ideas for your videos.
Add Animations
Animations are the order of the day. Gone are the days when flash videos used to grab attention. Today, more creativity is required for you to let people be smitten by graphically generated characters.
Do Not Force Them to Watch the Video With Auto-Play Feature
Well, you don’t want to leave it to chance and we understand, but if in your endeavor to make your visitors watch the video, you are enabling the auto-play feature, it is more likely that they will instead prefer closing the window than watching the video right through. Your visitor doesn’t expect a song a playing all of a sudden in the background, no matter how good it sounds.
Don’t Make Long Videos
The patience runs quite thin on the Internet, and when you are making your visitors watch a video that shows 3 minutes on the clock, you will find them with the mouse pointer right there on the “forward seek” – even if it doesn’t save more than a few seconds. And those few seconds might contain the most important bit of information you wanted to send across. So, instead of long videos, try to create videos that are no longer than 30 to 40 seconds so that you stand a batter chance of visitors watching the complete video and getting the message across.
Nothing Less than High Definition Would Work
High Definition videos have invaded YouTube and other video streaming channels. And more often than not, we often find users turning down a video if they don’t see the option of 720p or 1080p. So, make your videos pixel rich since there is also an audience that watches its YouTube videos on the large screens of the 3D TV.
Video marketing, as iterated before, is a priceless marketing asset that needs to be channelized properly. Since it requires reasonably high investment of efforts and money, why not seriously make it count.
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